The attached document is content from a paper presented at the Alzheimer’s Association education conference held in Rohert park on Thursday, April 7. Written by Patrick Fox, Ph.D., professor of Sociology and Health Policy, Department of Social and Behavioral Sciences and Institute for Health & Aging School of Nursing, University of California San Francisco, this paper “is a plea for changing the way the condition of forgetfulness known as Alzheimer’s disease is both publicly and professionally understood in our society.” Click here to read the document: ADConfPresApr2011 [6]